Airlines have been tromping all over themselves with unpopular add-on fees, one of the more recent of which was United's plan to start selling meals to international passengers. The airline polled passengers who seemingly howled their disapproval of this new fee. Mark Ashley who writes the "Upgrade: Travel Better" blog is skeptical that United is responding to its customers.
"What I’m also hearing is that the airlines’ partners in the Star Alliance
are another major source of the pressure," he wrote. "Disgust at the dilution of
the Star Alliance brand? Fear of reprisals from their own customers on
United-operated codeshares, enraged at having to pay a fee to eat a hockey-puck
sandwich? Or just the last straw, after seeing more and more fees pile
up?... Bottom line: The international meal fee is dead. For now. But don’t
expect this to be the last time you hear this concept floated, at United or
anywhere else. This is guaranteed to be one of those zombie ideas you think
you’ve killed, but it just keeps rising again, under the guise of “'testing new
ideas.'”
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