Air France's Reservation-Hold Fee

Airline booking procedures carry financial risk. A new way to mitigate it?

So you've snared a low fare to someplace you want to go. So you know about yield management, which results in air fare quotes that can change in a matter of hours, if not minutes. So you have to check with a traveling companion or the dogsitter to make sure traveling on those dates will work. So you stare at the screen, reading about sudden-death booking conditions -- once you've clicked to book a ticket with a well-priced fare, it's yours with no penalty-free refunds or changes.

UpgradeTravelBetter.com reported that "in some [Air France] markets, you can reserve a low fare for up to two weeks, without buying the ticket, for €10." That certainly should be plenty of time to get your proverbial ducks in a row before you nail down your ticket. Don't get excited yet. North America is not one of those markets -- yet. The site quoted the translation of a Dutch report with details on this innovation. (Why a Dutch report? Because the same holding company owns Air France and KLM.)

When reserving online, you can choose the Time to Think option*. Starting at €10 per passenger, this new option lets you hold your reservation and fare for up to 14 days**.


To purchase your ticket, simply visit the “Manage your reservations” section.

If you decide not to confirm the reservation, it will be canceled automatically when your Time to Think period expires.

* This option is offered on our flights within metropolitan France and from France to Europe and North Africa.
** The period allowed varies according to your reservation date, destination and travel fare conditions. Option non-refundable and in addition to your ticket price.

Is it a good idea? Probably for expensive long-haul tickets, but maybe not so great for (presumably) less expensive tickets for short flights. As for domestic "within metropolitan France," I wouldn't bother flying at all but would take the wonderful TGV. Why go through all the annoyances of airports and air travel these days when a high-speed train whisks you through the landscape?

Even though North Americans are not yet given Time to Think, Upgrade blogger Mark Ashley did offer a suggestion: "When I do a test booking of an itinerary between Charlotte and Paris (via Detroit and/or Atlanta), I’m given an option of holding the itinerary for over 24 hours — until 10 pm the next night — at no cost. It’s not 14 days of hold time, but it’s not 10 euros, either."

Travel within France and to nearby European countries aside, this is another add-on that other airlines are surely looking at and might copy.