United-Continental Image and Policies

Image of United-Continental merger emerges

 

+

 

 

=

 

And behind the image is the intention is to be put into effect when the merger becomes official at the end of the year. This morning's E-mail brought an upbeat message called "Let's Fly Together" to members of United's MileagePlus and Continental's OnePass loyalty programs. The message touted:

• Ten hubs (including the four largest cities in the US).
• Service to 370 destinations in 59 countries.
• Continuing vice to 140 smaller cities (they don't say whether through regional affiliates or what, but smaller cities usually bear the brunt of big-business decisions)
• Refurbishment and replacement of older aircaft + Continental's more fuel-efficient fleet. 
• Implementation of both carriers; "best-in-class practices."
• Affiliation with 24 Star Alliance members with service to more than 1,000 worldwide cities.