Merger with Midwest under Republic Airways Holdings had left the future of Frontier in doubt
The suspense is over. Even though Milwuakee was the main announcement venue for Republic Airways Holdings' decision on what the merged Frontier/Midwest airline's name would be, Denver-rooted Frontier Airlines prevailed. “This decision was an emotional one for everyone involved,” said Republic's president and CEO Bryan Bedford. In a diplomatically worded address, he added, “While the research showed that customers preferred the Frontier brand, they also expressed a strong loyalty to both brands based on affordability, convenience, destinations and delivery of a differentiated experience. As we work to integrate these two brands into a unified Frontier Airlines, you can expect to see a lot of influence from the Midwest brand. This will include the introduction of the iconic Midwest Airlines chocolate chip cookie on all Frontier flights this summer.”
This seems to be a win-win situation, especially for Frontier's Colorado loyalists: the name, the popular spokesanimals, 10 new destinations out of the Denver hub and five new destinations from Milwaukee -- and chocolate chip cookies.
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